Search Engine Marketing

Search Engine Marketing is so effective because you are marketing to people who are actively looking for your products or services. If you sell ‘executive office chairs’ you can target that search term so that when a buyer searches for ‘executive office chairs’, the targeted prospects will see your company, view your website and if your website does its job, your chances of converting them into a customer is significantly increased.

There are 2 main search engine marketing methods:

Search Engine Optimization (Natural or "Non-Paid" Results)

Optimizing your website for better positions on all major search engines for the correct search terms will substantially increase the number of targeted buyers to your website, which will result in increased sales. See Case Studies.

However, finding a company to optimize your website for better search engine results presents a challenge. Are you putting your website in the hands of someone who could get your website penalized instead of improving search engine results?

EngNet optimizes websites companies within hundreds of specific industries. Before optimizing a website for a client we need to know all about your products and services so that we can target the website and optimize it for the correct targeted buyers. Many of our clients have seen in excess of a 1,000% increase in their website traffic through search engine optimization.

We take a long term approach to search engine optimization to make sure that once we get you good search engine positions, your website will stay there for many years. For this reason we are quite cautious when optimizing a website and do not use any tricks for short term gain that may result in a penalty. We generally aim to get your website into the top 3 search result pages for 3 word key phrases. Once we have achieved that, we then begin strategically improving pages to move up higher and higher. We strive to attain a huge return on investment for our clients.

Let us help you implement an online strategy to achieve your objectives. Web Solutions for Web Success

PPC (Pay Per Click) Advertisements

PPC advertising enables you to pay only for the people who click on your actual advertisement. The benefit of this system is that you can try it out yourself and the entry level cost is really low; you can run a small campaign for as little $50. You can target very specific search terms, which makes the program so effective.

However, you can set the amount you are willing to pay per click and if others are willing to pay more to appear above your ad, then you will again need to up your bid. What ends up happening is that in the beginning $0.20 was enough to be in the top 3, but with competition you now need to spend $2.00 per click to get within the top 3 positions.

Costs can spiral out of control before you realize it’s not cost effective and hopefully normality returns and more sensible bids begin to take place. There are still companies that start out with a $100 monthly budget and before long they are up to a $2,000 monthly budget.

PPC advertising can be very effective, but there are a number of scenarios to consider. You can receive higher placements for less money if you have ads with a high-click through rate. What seems so simple to begin with does become more complicated when you are trying to achieve ROI. Let us handle your PPC campaigns which will save you a lot of time and money, and will deliver the best targeted results for your company.

Let us help you implement an online strategy to achieve your objectives. Web Solutions for Web Success